As your Realtor(R) has probably already told you, curb appeal is an important aspect of the home staging process.
While you may think that the home’s interior is more important than its curb appeal, it might not be — at least when you take the halo effect into account.
What is the “Halo Effect,” and What Does it Have to Do With Real Estate?
The halo effect is the psychological process that enables us to (or disables us by, depending on your viewpoint) “judge a book by its cover.”
Everything we think about a property carries the essence of our first impression of it. If you’ll notice, we do this with people, too (it’s why, when we like someone, we assume that their other traits — those we don’t know much about — are good, just like the rest are).
When someone pulls up to your house and sees damaged siding, an overgrowth of weeds in the flower bed and cracks in the sidewalk, it gives them a distinct impression — and because many potential buyers drive by a home to see its exterior before they commit to a tour, it’s important that you’re sending the right signals.
If you’re not, those potential buyers will drive right by.
How to Add Instant Curb Appeal
Other than cleaning up the lawn and ensuring that your grass is neatly trimmed, there are a few simple things you can do to add instant curb appeal to nearly any home:
- Upgrade your mailbox
- Put up new house numbers
- Paint your front door
- Upgrade your exterior light fixtures
- Add flower boxes or flower pots where appropriate
Are You Selling Your Tampa Bay Home?
If you’re selling a home in the Tampa Bay area, whether it’s in Hillsborough, Pasco or Pinellas County, we can help.
Call us at 727-584-8480 or 813-961-6000. If it’s easier, get in touch with us online. We’ll be happy to explain our innovative home marketing strategies and show you how we can help you sell your home quickly (and at the right price).